Art Basel

Client

Art Basel

From
2020
To
2022
Location
Basel, Switzerland
Focus on
Digital concepts

We undertook a thorough website analysis for Art Basel. This included a complete analysis of all current traffic and page visitors, user behaviour and target audiences. After examining and analysing the numbers, we compiled a strategic advisory report, including specific measures for optimisations. Our consultation included suggestions to improve user experience and focus on anchoring Art Basel's content marketing within a smooth user interface.



https://www.artbasel.com
Services
Creative ideas
/
Digital concepts
/
Strategic consulting
/
Strategic consulting
/
Strategic consulting + analysis
/
Target group analysis
/
Usability testing
/
User experience design
/
Analysis + reporting
/
Performance marketing
/
Pixel / Google Analytics
/
Strategic consulting
/
Creation of thumb-stopping content