BNKR – Current Reflections on Art and Architecture
A unique private art initiative (of Euroboden) BNKR chose our agency to help them establish a well-planned digitisation effort.
Our strategic goal is to enhance the reach of the foundation beyond the physical space.
For this, we have helped develop a strategy that includes the production of in-depth exhibition documentation presenting artworks, curators' statements, artists and the space itself.
Our productions yield a large variety of clips to produce enough content for the entire duration of the exhibitions: hero clips as Instagram TV and Vimeo clips in 16:9, teaser, interview snippets and artwork presentation in 9:16 for Instagram reels and stories.
In addition, we have created a knowledge database and came up with a representative structure for the space's central aspect of organising its program around multiple-year Intervals – each led by different curators and made this the centrepiece of the newly designed and relaunched website.
Additional live streams from events all over Germany help to enrich the digitisation of the public program.