GW cosmetics recently engaged ex-Olympian champion Anna Veith as their new testimonial for Beauty Lash, a leading DIY brow colouring brand.
Upon this occasion – based on our experience in testimonial communication, we have been commissioned to come up with the storytelling and content production for its launch. This collaboration has continued with further video productions to strengthen the connection between the brand and Anna Veith.
As a result, we produced multiple videos introducing Anna Veith to the beauty segment and her fans to the brand. In a range of unbranded videos, we elevated the sensitivity of the fans to the topic to then introduce the brand as the reliable partner they are.
Our content pieces were for Anna's channels as teaser stories on Instagram (9:16) and Facebook (1:1), hero clips and make-up tutorials as Instagram TV and Facebook clips (16:9), and for the brands' Instagram, YouTube and Facebook channels in various teaser and hero formats.