GW Cosmetics is a manufacturer of hair, face and body care products.
GW cosmetics recently engaged ex-Olympian champion Anna Veith as their new testimonial for Beauty Lash, a leading DIY brow colouring brand.
Upon this occasion – based on our experience in testimonial communication, we have been commissioned to come up with the storytelling and content production for its launch.
As a result, we produced multiple videos introducing Anna Veith to the beauty segment and her fans to the brand. In a range of unbranded videos, we elevated the sensitivity of the fans to the topic to then introduce the brand as the reliable partner they are.
Our content pieces were for Anna's channels as teaser stories on Instagram (9:16) and Facebook (1:1), hero clips and make-up tutorials as Instagram TV and Facebook clips (16:9), and for the brands Instagram, YouTube and Facebook channels in various teaser and hero formats.
In addition, we are currently developing a digital strategy for a rebranding of the Beauty Lash brand, which includes campaigns and a new website. For the Master Lin brand, we are involved in various productions, especially in the area of print.