Is the future decentral?

We are delighted that curated by ( has chosen treat to execute a full digital strategy. Which raises a good point in the vision for upcoming (art) events: is the future decentral? Curated by happens in 24 galleries simultaneously and is, as a format, pretty resistant to cancellation, since there is no central event where a lot of people gather. With efforts of digitization, we still hope to serve content to international users and to drive relevance across the target groups.


Are decentral events tied together with a digital frame and C02 free transport possibly the way towards the future to enable good art events? Imagine a fair spread throughout physical locations with program tie-ins online and an intense exchange of visitors and collectors through the digital space! However, selling art to a total stranger is still a hard pitch. How should art be displayed for potential buyers in a meaningful way to enable the gallerists to close a transaction? 


We are still figuring out possible answers and are currently working on such a solution for not cancelled – to be revealed soon.


In the meantime, we are thrilled to announce our cooperation of not cancelled with MADE, a Brazilian design fair, that opened yesterday!


MADE is our biggest iteration yet, featuring 60+ participants at once. We are very excited to see how the online event will perform and hope to support the community by providing them with a platform to drive attention to their incredible design objects & collectables. Check it out now on!