Clubhouse – What we’ve learned so far

Since it is the newest hype, we are following the trends around Clubhouse very closely. So, what can we tell you so far?


Well, to start with, we can tell you that if we encounter just one more Clubhouse chat about “The Future of Art Fairs”, we might delete the app in rage. We’re tired of the inflationary usage of the same topics. So, I guess our first learning is that Clubhouse alone does not make you or your topic interesting.
Our second learning is the speciality of the format: the mixture between intimacy and a large audience can be tricky. If you ever participate in a room, you should keep in mind that you are talking in public – your quotes can be recorded and carried further even if you don’t want them to.

The next is: be honest with yourself. If you are not good or experienced in public speaking, you might not be the best speaker on Clubhouse either. In addition, if your technical knowledge of a topic is only superficial, our suggestion would be to refrain from participating on stage – things can get awkward quickly.
And lastly: if you are invited and are keen to participate, make sure to block some extra time for this in your calendar. Events tend to last longer than planned if they become interesting. Also, search for a quiet spot to be on your phone. Participants who have background noise or are distracted are difficult to listen to.

But does it get you viral? Yes and no. The number of topics is accumulating quickly on the platform. So jumping on “new” topics is getting more challenging, and competition is rising. We have experimented with formats, and the virality factor is negligible. You have to plan, announce and distribute the timing of your talk carefully if you want to make it a success (if your goal is to draw in a large audience). 

So don’t underestimate the workload. Keep in mind that it is basically another social media channel where the same rules apply: the key to success lies in planning ahead and executing in high quality.