UX for Dummies

Director Knowledge + Campaigns

We observe time after time that websites are not implemented optimally and that there are far too many barriers for users to utilise the websites properly and, above all, efficiently. An undeniable sign that the user experience is not optimal is a high bounce rate.
Depending on the business goal, e.g. increasing sales or generating leads, other key figures indicate whether the UX of a website is good or bad. 

Common observations:
- Confusing navigation
- Superficial texts
- Poor usability 
- Badly clickable buttons 
- Dead links 
- Long loading times and response time
Why is UX so important?
Nowadays, users are "flooded" with websites, apps, chatbots and digital services. Users will prefer those tools and services that meet the criteria of appealing design and ease of use. It is crucial to build functions that users are familiar with. Navigation needs to be intuitive and understandable - e.g. clicking on the logo should take the user back to the homepage.
Straight-forward is the way to go
The user should understand instantly what content or products are offered on the website. By including an auto-play video, the user is visually introduced to what the company or product is all about. Auto-play videos are also more likely to capture the user’s attention and help to enhance the dwell-time. 
Texts should be formulated in an easy and comprehensible way and be flawless in their readability. 
The menu should be easy to use 
The navigation naming should be clear and consistent. The user must recognize what it is all about at first glance. For example, in an eCommerce shop, the product groups should be clearly and comprehensibly labelled. Another good idea is the usage of “action words” like “visit” or “discover” to motivate the users to click on content. The integration of a search function enables users to find the content they are looking for quickly. 
Another important aspect: flawless use on different devices. As the trend towards "mobile-first" continues, care should be taken to ensure that the user is also offered an optimal experience on a smartphone. However, the desktop version must not be neglected. 
It is crucial to stand out from the crowd with a beautiful and attractive design and a simple user experience. It is also vital to evaluate and adapt to user behaviour constantly. 


The three most common mistakes galleries make


Design is not everything
Galleries often approach developing websites more conceptually which doesn’t always end up with better results.

The main issue with many gallery pages is that they put design before function and end up with overly aesthetic and highly unusable websites. Even if creating a visually appealing experience is essential, the page’s overall requirements should not be ignored. 


Don’t forget who you’re doing this for
Additionally, the target groups of the galleries should not be ignored. Collectors are often in the 30+ demographic group with preferences to more classical, usable solutions and less wish for experimental web design.


Focus on what you offer
Our speciality – and something that is often ignored (too often in our eyes) – is the focus on the knowledge that can be communicated, saved, transmitted and used in a great website implementation. Building a structured database with interconnected entries allows ways to offer the user relevant journeys throughout the site to learn more about the topic, gallery or client.


Elbow bumps, 

Istvan & Lisa