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art + knowledge

Art Basel

Digital Consulting – Digital Guidance – UI & UX Advice

2020

We undertook a thorough website analysis of artbasel.com. This included a complete analysis of all current traffic and page visitors, user behaviour and target audiences. After examining and analysing the numbers, we compiled a strategic advisory report, including specific measures for optimisations. Our consultation included suggestions to improve user experience and focus onanchoring Art Basel’s content marketing within a smooth user interface.