Curated by, Vienna
In 2020, we created the online presence of Curated by, the gallery festival with international curators in Vienna.
Our digital strategy consisted of conceptualisation and realisation of a fully responsive, mobile-first website. The video production was optimised and edited to support our social media content strategy consisting of showcasing and curating interviews, selected artworks and curators. In combination with using this content for paid campaigns, we managed to triple the follower count of curated by and surpassed all set KPIs.
We also built an additional website, a state-of-the-art knowledge date base: The Curated by Archive, which is a searchable archive of all iterations of Curated by.
In 2021, we will take over all organisational responsibilities, as well as expanding the digital realm of curated by.