treat

art + knowledge

Jahn und Jahn, Munich
2020

The contemporary art gallery Jahn und Jahn is based in Munich. Understanding that the gallery's focus lies on a thorough understanding of artistic expression and close collaboration with their artist, we conceptualised a digital strategy that centres on their represented artists.

With a strong emphasis on social media content production, we elevated brand awareness through utilising the latest trends of Reels on Instagram.

We split the videos we produced into reels and IGTV clips, which allowed for a cost-efficient and streamlined production—creating an Instagram strategy that relied on organic growth supported by paid campaigns to optimise reach.